Veterinary, Bright side Or Right side?

While everything on social media is bright let me write about Negative marketing in the vet medical profession

Yes, it's common but very subtle that not many would even notice in the Veterinary clinic/hospital industry and other pet brands. I'm by no means a marketing professional but I have experienced these unhealthy tactics firsthand especially as a young female veterinarian  

Ways of negative marketing :

1. Evoke negative emotions 

2. Criticize competitors

3. Exaggerating problems 

To influence patient/client behavior 

These take various forms 

1. Fear based: induce fear in the client/patient 

2. Intentionally stirs discomfort to get attention 

3. Coordinated inauthentic behavior through fake reviews, hindering reputation on socials (astroturfing, sockpuppeting) 

What it looks like (common signs)

1. Many reviews posted in a short window with similar wording.

2. Accounts with no history or only one review - not applicable all the time .

3. Facebook/social media groups whose members suddenly flood review pages/personal profiles 

3. Facebook/social media groups whose members tag the same pages/personal profiles

4. Visually disturbing images hindering privacy of the pet patient to attract fear in the pet owner 

5. Multiple accounts controlled by the same person (sockpuppets).

6. Coordinated upvotes/downvotes or identical comments across platforms

7. Using paid celebrities/influencers

8. Copied comments from competitor profiles 

9. Pass subtle signs verbally or non verbally through facial expressions to hinder reputation 

Such settings run on

1. A God-complex all powerful and beyond accountability 

2. Being untouchable 

3. Manipulate realities of the pet to their benefit showing an exaggerated condition  

4. Play God with people's reputation managing both praise and criticism artificially in the digital space

Sadly, these are very common and next time if as a pet parent you notice something like this, take a step back and try to understand where such things come from

Choose wisely. Support ethical brands 

#veterinarian #vet #petcare #pethealth #veterinarycare