Pet Labs

I’ve consulted pet owners and pet brands across 15+ countries. One lesson keeps coming back: formulating for marketing isn’t the same as formulating for pets. At Pet Labs (™️), my consulting work sits in two areas: - I work closely with brands to develop pet food and supplements that are grounded in science, not marketing trends. - I support individual pets (often those with existing chronic conditions, or those at risk) by correcting nutrition before disease becomes the norm. Whether I’m guiding a brand formulation or working with an individual pet, the questions I care about are the same - simple, but often overlooked: - Is this ingredient actually doing what it claims to do? - Is it present in a form and amount the body can use? - Does it support the animal long-term, not just on paper? Most pet products don’t fail in theory. They fail in real life. That gap (between what looks good on paper and what truly supports health) is where I spend most of my time. It’...

If “good food” was enough, half the pets I see wouldn’t be sitting in my clinic. This is what most pet owners think too. I see it every day at Pet Labs (™️): pets who look fine on paper, eating the “right” brands, supplements everywhere, but still struggling with: - recurring gut issues - skin flare-ups - low energy or unusual fatigue I wish more pet owners knew: nutrition isn’t just what goes into the bowl. It’s about bioavailability, ingredient synergy, and whether the diet actually supports the animal’s body long-term. That’s why I’m careful about what I recommend - whether it’s a home-cooked plan, a commercial diet, or a functional product I develop at Pet Labs (™️). I don’t chase trends. I don’t give one-size-fits-all advice. I focus on what works. Some people think I’m strict, but honestly, it’s the pets who teach me the most. I hug them daily (I bet none of you can say that about your clients 😅), watch them thrive on real food, and tweak things when scien...