100% natural?

What is "100% natural" in pet food?

It's quite concerning when and how the term "100% natural" is used nowadays in pet food

100% natural should ideally mean that there is not even one synthetic ingredient in the entire pet food

By law, there are no clear regulations of the definitions for use on such word and terms. Other good examples are "premium", "holistic" . Loop holes are found to get through to sound "better"

❌ Premixes to include the vitamins and minerals are most of the time, synthetic
❌ Processed by-products may be synthetic
❌ Natural extracts may contain synthetics for preservation

⚠️ Using natural ingredients + synthetic premixes does not make a food 100% natural, yes?

⚠️ Using natural ingredients (25%) + synthetic additives (75%) does not make a food holistic, right?

🤞Does this sound fair for a pet owner who wants to go 100% natural on his or her pet?

Finding what's right out of the many different claims and ideas is the most challenging task that pet owners face today, I guess

Next time, don't get misled

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